![]() These perks are very similar to the Creators Program, minus the new stipends now being offered by the company. It also offered them access to a community of other Stars writers and provided them with writing resources marketing resources and special consideration for paid stories and brand opportunities. ![]() In 2015, Wattpad also launched a “Stars” program, which put a golden star on Wattpad creators’ profiles who met similar, although less rigorous, engagement criteria to those in the new Creators Program. ![]() Since launching in select regions in 2019, Wattpad Paid Stories have generated payable earnings of nearly $3M for writers.” When asked, a Wattpad representative provided the following statement: “For Paid Stories, writers receive a standard rate and the majority share of revenue generated by their stories. ![]() It’s unclear exactly how much paywall revenue is shared with creators. In 2019, the company launched “paid stories,” which strike revenue sharing deals with creators to put content behind paywalls. Lam has also been at the forefront of the company’s push towards monetization over the past few years. “That’s something that I think is very empowering to many people around the world, especially to marginalized communities who otherwise would often not have a path to success in any other way.” “You can see the power and reach and success that writers on Wattpad have,” Lam said. Lam witnessed these stories ignite an impressive fan fervor. Romance, fantasy, sci-fi, and thriller stories starring LGBTQ+ and BIPOC characters are common. Wattpad is also well-known as a place for marginalized communities to share fiction starring characters that are underrepresented in mainstream media. Or, to test the waters and then go into original fiction,” Lam said. Oftentimes, fanfiction is a wonderful place and an easy place to start, and to build massive communities around. “We encourage creators to write whatever it is that inspires them. In its early days especially, Wattpad was known for its lively fanfiction community. Wattpad has since seen massive success, becoming popular among many aspiring fiction writers and fandoms. Wattpad was founded in 2006, with an original vision of getting web novels onto mobile devices. She now reports to Ken Kim, CEO of WEBTOON Americas, and oversees the company’s business operations and recent strategic shift toward monetization offerings. In July 2021, she was promoted to president. Lam has been with the company for over seven years now, holding various titles. We want to make Wattpad the best place in the world for writers to take control of their entire career,” Wattpad president Jeanne Lam told Passionfruit. “Our goal is for more writers to make a living from writing on Wattpad than anywhere else. In addition, creators in the program must demonstrate they have published a new story “part” in the past three months, released a “novel-length story” of 50,000 words or more, and have no outstanding “trust or safety violations” on their stories. Wattpad’s engaged readers are a new metric launched by the company which shows users who read a story for longer than five minutes. Including those selected for stipends, the company is targeting over 3,000 invited creators to receive mentorship, marketing support, writing resources, and special paid opportunities.Ĭreators accepted into the program must meet a minimum threshold of “engaged readers,” which varies depending on which genre a creator writes in. ![]() The new Creators Program announced by Wattpad touts an investment of over $2.6 million in stipends-up to $25,000 each-for 500 eligible creators in 2022. We spoke with Lam about the company’s recent strategic shift towards monetization offerings for creators, the program’s requirements, her best tips for program hopefuls, and more. In June, it announced a beta launch of the Wattpad Creators Program -an invitation-only program granting selected creators perks like monetization, mentorship, and marketing opportunities in exchange for publishing their stories exclusively on the platform. In recent years, it expanded its creator monetization options with paid stories, branded opportunities, and film, television and publishing deals for invited creators. Wattpad is a social media storytelling and writing platform, known for its bustling ecosystem of young fanfiction, romance, fantasy and pop culture enthusiasts. This week, we spoke with Jeanne Lam, the president of Wattpad. We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. ![]()
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